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9/3/2007
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Interview: Ashley Highfield, Director, BBC Future Media & Technology
He joined “Auntie” in 2000 after serving as NBC’s European new media head and as managing director for Flextech. Now Ashley Highfield runs all the BBC’s online output from a division that, since a corporation-wide restructure last year, wields more influence at the broadcaster than ever. Kicking off a series of interviews with British digital content leaders to mark the launch of paidContent:UK, Highfield talked to our UK editor Robert Andrews about balancing the books, staying innovative and the difficult decision to take advertising.

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Interview: Ashley Highfield, Director, BBC Future Media & Technology  
 


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