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Weird, wacky and wonderful things

KarinM.weird

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Cog is a complicated Rube Goldberg-like Honda Accord commercial developed for the UK market that was created without the user of computer-generated images. Created by Wieden+Kennedy advertising agency before the Honda was introduced to the market in April 2003. It took months of production work and several days of shooting in London.
Garrison Keeler narrates “Isn’t it nice when things just work?” The final take was split into two continuous takes because no studio was big enough to accommodate the entire sequence. (Looking for the join? It’s at the one minute mark, when an exhaust box rolls off to the right of the screen.) The only post-production trickery is the lighting on the car doors at the end.
The film took 606 takes done over four near-sleepless days in a Paris Studio. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. More on Snopes: www.snopes.com/photos/advertisements/hondacog.asp

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media ID	KarinM 11148
original	honda ad.flv (4.7 mb)

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"COG"

Weird, wacky and wonderful things

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